Free Tool

Ad Analytics Calculator

Analyze your mobile ad campaign performance. Input your funnel data to calculate ROAS, LTV, CPI, and get personalized strategy recommendations.

Campaign Setup

Platform

Ad Network

Ad Spend & Funnel

Enter your campaign numbers

Total Ad Spend ($)

Impressions

Clicks

Installs

Trial Starts

Subscriptions / Purchases

Revenue

Monetization data for LTV calculation

Revenue per Subscriber/Month ($)

Avg Subscription Length (months)

CPI

—

Cost Per Install

ROAS

—

Return on Ad Spend

LTV

—

Lifetime Value

CPA

—

Cost Per Subscription

Profit

—

Total Revenue − Spend

Revenue

—

Total Projected Revenue

Conversion Funnel

Step-by-step breakdown with benchmarks

Impressions → Clicks

—

—Benchmark: 1.5%

Clicks → Installs

—

—Benchmark: 25%

Installs → Trials

—

—Benchmark: 30%

Trials → Subscriptions

—

—Benchmark: 40%

📚 Learn: Mobile Ad Metrics Explained

AI Analysis

Get expert-level recommendations from Claude Sonnet. Analyzes your specific data and produces a prioritized action plan.

Enter your ad spend and install numbers to enable AI strategy analysis.